Crafted with a premium, four-way stretch TRUEsoft fabric, the Lux Chino is designed with ultra-soft comfort and adaptive versatility in mind. Featuring a tailored, reverse pleated leg, this trouser provides the perfect blend of class and superior comfort, making the Lux Chino your new go-to from office to course.
Introducing our All Day Crewneck V2. This enhanced mid-weight layering essential is designed for the active and adventurous golfer, combining Cloud-Like Comfort with cutting-edge materials, delivering exceptional performance, a premium look and feel, and improved sustainability. Perfect for all-season wear, this crewneck will keep you comfortable wherever your day may take you.
Introducing the All Day Golf Short — the shorter, sportier sibling of our best-selling 5-pocket pant. Crafted from abrasion and scuff-resistant nylon, these shorts blend durability with a sleek, low-profile design that doesn't look overly technical. With a versatile slim fit, a natural matte finish, and a soft-touch feel, they're ideal for active days on the course. Enhanced with a stain-resistant coating and highly breathable fabric, they keep you comfortable and fresh even on the warmest days. Engineered for all-day wear, these shorts are the perfect blend of style and performance, ready for whatever your day has in store.
Experience unparalleled performance with the TRUE Lux Golf Glove, crafted from premium AAA Cabretta Leather for exceptional comfort and durability. Featuring the signature Dead Golfer logo, the TRUE Lux Golf Glove seamlessly blends style and functionality, making it an essential accessory for any golfer aiming to elevate their game.
“TRUE is committed to crafting high quality golf gear so that you can enjoy the walk - on or off the course. We’re a collective of family and friends dedicated to sharing our passion and excitement for footwear, apparel, and the game, with you.”
Jason and Ryan Moore | Founders
Showcase your style with our iconic Dead Golfer logo, now featured across a diverse range of items from sleek footwear to stylish apparel and essential gear.
Our TOUR Ambassadors are all genuine humans that also happen to be world class athletes who embody our brand and care about the future of our sport.
This limited collection is a nod to our roots and the natural elegance that surrounds the spectacular Pacific Northwest region.
Our Winter Collection is guaranteed to keep you warm, dry and comfortable on the course and beyond, no matter the conditions.
Introducing the Heritage Collection. Everything you love about the OG Tour and the Lux Tour has just hit another level of visual richness.
Countless years of development, trips around the world and plenty of on-course R&D have led to our long-awaited Apparel Collection
How a desolate landscape in Eastern Washington turned into one of the premiere courses in the state
Our TOUR Ambassadors team up with Comedian Nate Bargatze for some mini lessons
We ventured out to Catalina Island to explore the golf, lifestyle, and cuisine of golf parts unknown
Find out what it's like living on the island with Shape, Surf, Golf, Repeat feat. Matty Raynor
Golf shoes have always been overbuilt, uncomfortable, and difficult to walk in. We decided to change that.
