Born to change the game

TRUE Story: A couple of brothers grow up playing and working around their family driving range. Golfing since they could walk, they end up experiencing nearly every level of competition, sub-culture and nuance that is golf - one eventually arriving on TOUR, the other traveling along as his caddie. Exploring the world, walking the fairways of major championships together for years, there was just one thing they just couldn't find - a golf shoe they actually enjoyed wearing. Born out of selfish ideation, TRUE set out on a mission to create comfortable, game-changing golf shoes that are so good, you might just want to wear them everywhere.

  • 500k+

    TRUE Customers worldwide are enjoying the walk, with millions of rounds played in comfort.

  • 4.85

    Average rating on more than 5,000+ reviews. Our customers have validated our product, making it the highest rated footwear in the industry.

  • Dozens

    Of professional golfers lace up our shoes every week at the highest level of competition from the PGA, DP World and LPGA Tours.

Our Mission

  • We're here to modernise the golf experience

    We believe golfers deserve better shoes that fit their lifestyle.

  • We believe a life well-lived pursues it’s passions

    So we design golf shoes and products that are as versatile as your lifestyle, passions and pursuits. Footwear that holds up to your everyday needs and exceeds expectations while you pursue par.

  • We honour legacy while we create our own

    We are a product of our sport - to that end we give reverence to the past while creating the future. We’re here to step golf into a future where all are welcome.