TRUE x World Golf Competition

TRUE x World Golf Competition

TRUE linkswear Australia and World Golf Competition are excited to announce their collaboration that will see TRUE linkswear as the preferred footwear supplier to the World Golf Competition.

This relationship is part of the The Competition’s ongoing commitment to providing the high standard of product and services our global community expects.

Played across four continents, 216 courses, 313 rounds, and with more than 13,000 players, the World Golf Competition 2025 is the world’s most luxurious amateur golfing contest and a world first. Amateur golfers will be able to compete on some of the world’s most exclusive courses in a fully serviced and organised tournament.

Sam Boden, TRUE’s Managing Director for Australia and New Zealand, said The Competition aligned with the growing trend for golfers to enhance their golfing experience with superb product that transcends the links. “More and more, we’re seeing golfers looking for more versatile, naturally comfortable footwear and apparel that not only provides a high level of luxury and performance on the course, but also seamlessly transitions to everyday life.” Sam said.

“We’re thrilled to be involved with an innovative and inclusive global event that brings golfers of all abilities together for an unparalleled experience, not just in golf, but also in travel, camaraderie and plain good fun. All values we live by at TRUE.”

World Golf Competition Co-Founder Jon Kerr said The Competition had seen passionate golfers seeking a new challenge and those keen to indulge in high class travel, exceptional products, dining and accommodation sign up for the inaugural round that would tee off in February 2025.

“The World Golf Competition is like nothing the golfing world has seen before – to give amateur players the opportunity to experience the life of a Top 100 Professional, combined with luxury services and played on golf courses they wouldn’t otherwise have access to is unheard of,” Mr Kerr said.

“It’s an exciting time to be in golf, and this competition is bigger than just the game – we’re diving into the culture, fashion and lifestyle that underpins the true, modern golfing experience, to give players the full experience.

“Our male, female and all-abilities competitors live and breathe golf – they’re out on the course at least twice a week, and many of them dream of testing themselves against a high-class global field. They invest in and expect the very best.

“It’s an inclusiveness that’s not usually found in sporting competitions, and amateur golfers can be at the fore of it. Nothing like this currently exists, and winning The Competition would be completely life changing.”

“We’re very excited to have built this relationship with TRUE linkswear. Fashion and comfort play such an important role in our players’ experience and in their ability to compete at their best. TRUE’s passion for design and commitment to performance built product of super high quality makes them an incredible partner for us. ” Mr Kerr said.

Players will compete across the world’s most exclusive courses, including Te Arai Golf Club, New South Wales Golf Club, Pebble Beach Golf Links, Whistling Straits Golf Course, Terre Blanche Golf Course, Carnoustie Golf Links, Gleneagles Golf Resort, Marco Simone Golf & Country Club and Sentosa Golf Club, and hundreds more.